Manual Tale of Two Men

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A Tale of Two Men, Part 2. Every choice we make shapes us in some way. But in this lesson, Dr. Tony Evans says that there are some basic.
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He was in his final hours and still focused on his relationship with God. The next day I stood in the waiting room as Sandy took his final breaths.


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It was a devastating, yet joy-filled day. I knew he exited this world with dignity and honor. Sandy lived his life with purpose — with a plan. His addiction took precedence over his desire to live. Did he want to be an addict? None of us want to be addicted. Doug remained a victim of his circumstances, unwilling to fight.

On February 25, , I received a phone call that my dad was dead. Will you choose to live life on purpose?

Many of them had been his drinking buddies in the past. Besides an old holy t-shirt, a pocket knife, and a fishing pole, those were all I had left of him. My mentor and friend, Sandy, lived for three years after his initial diagnosis. My father, Doug, only lived six months.

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But it is easier with a plan, and you are more likely to enjoy the journey. Facebook Twitter Instagram. Join my free Winning at Warfare Facebook group as we get free together! Click To Tweet. Search for:. Let's Get Social. A Few Songs I Wrote. I think storytelling is one of the elements that works in the online environment… and that Lawrence has just proved my point with this post. Now, could 2 people be found that fit the story — Im sure they could.

Great stuff. Thanks for that. Once again you bring the best of the best to us.


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  6. Thank you. Kurt Vonnegut talks about the shape of stories in this 5-minute YouTube video.

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    A tale of two men

    Good stuff indeed. I guess if a sales letter work, the next logical step is to make the product more like the sales letter.

    Our home selling programs featured in:

    What a great reminder of how stories work in copy… and, as usual, a great re-telling of the backstory by you. And thanks for the rec. Anyway, yeah sure, grab this with my complements for CRT, which is one of the only e-letters that does not get filtered and lands straight in the inbox. I will keep on reading your stuff, as long as you keep in writing it!

    I find it to be a great framework for copy, which surprisingly coves a lot of the basics you usually learn about when you learn about direct response marketing….

    As Heard On-Air Delivered!

    I do use stories on my blog, quite successfully though. After six weeks the worst happened and he found himself in a situation where three guys were following him.

    These three guys caught up to him and tried to mug him but three kicks and three broken legs later John was walking home perfectly fine. The one critical difference that separated which one of these young men ended up in a fight was 10lbs of muscle. Conventional wisdom would say that these young men should have learned self-defence in order to protect themselves. Thanks for the insightful comment, Will.

    Uplifting Story: A Tale of Two Men | KGLY

    Lawrenece, My first time here and this copy is brilliant. Your using the ads as story applied to all of us who market ourselves, our books, and our business. Thanks for your writing. Got a nice request for an interview from Annie Jennings PR on podcast. This is another doable skill I can teach my coaching clients in writing their book for their ideal audience. Why not make money on your writing projects?

    What Life Are You Choosing to Live? : A Tale of Two Men on Two Different Paths

    Excellent drill-down into what can be argued as one of the most famous direct-response long-from copywriting ads in history. They were very much alike, these two copywriters. The ad that was written in mere hours buried the week-long effort by many multiples. What Made The Difference While one writer spent days building the perfect lead, piling layers of proof into his ad and extracting every conceivable hot button to boost response… The other writer had a hunch that a good, old-fashioned story was called for to sell the dickens out of his particular product.

    And he was right. But where did he get such a brilliant idea? Glad you asked. Why not? Because he knew the first few seconds the prospect was into the piece would have told him in no uncertain terms… This Guy Is Trying To Sell Me Something! One way around this is to tell a story. They were left with only one thought: I want to be like the successful guy in the ad!

    But guess what? We may never know who among these world-class writers actually wrote the ad.


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    As William James said: There is very little difference between one man and another; but what little there is, is very important. So, how do you incorporate the right story into your ad copy? The bottom line: stories can work marvelously. Happy story telling!